Naming rights: checklist

Everything from the permit to the thank-you, built from this idea’s own steps and rules. Tick as you go: your ticks stay in this browser.

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Before

Decide what can be named and for how long.
Check your constitution and any funder conditions (some grant-funded assets limit naming).
Set a price per year and a minimum term.
Approach the 3-5 businesses most likely to value it.
Write a contract: term, renewal, exit, what happens if the business is sold or disgraced.
Update signage, website and fixtures.

After

Bank the money and record it in the books.
Thank donors, sponsors and helpers, by name where they’re happy with that.
Tell supporters what you raised and what it will pay for.

Watch out for

Locking in a cheap long-term naming deal on a valuable asset.

Multi-year deals need a legal entity that can sign the contract. Sponsors spread prepaid multi-year deductions over the term (IRD).

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* General fundraising information, not legal, tax or financial advice. Money figures are examples and estimates, not promises. Check current official requirements before you commit. About this guide