Community festival or fair on a park or reserve
- Outdoor: weather matters
A half-day or day-long festival on a council park or reserve with stalls, food, stage acts and kids' activities, run by a non-school community group. Income comes from stall fees, sponsorship, grants, food and drink, and sometimes a gate charge; compliance (permits, toilets, waste, first aid, security, alcohol) is the bulk of the cost.
Typically raises
$5,000
$500–20,000 per eventest.
About $14 per organiser hour
Based on 30-60 stalls
Is it right for us?
- Money
- $2,000–10,000
- Work
- Months
- Helpers
- 40+ people
- Lead time
- 4+ months
- Red tape
- Permits and licences
Uncommon: a big undertaking that few groups take on
- People
- 20-60 volunteers on the day (gate, stall marshals, waste stations, info tent, set-up and pack-down) plus paid security and first aid (estimate)
- Organiser time
- 200-500 hours across a committee over 4-8 months (estimate)
- Lead time
- 4-8 months. Auckland: an event with food trucks trading, alcohol, rides or any trading is medium impact (at least 12 weeks' notice); over 5,000 people or needing consents is high impact (at least eight months) (Auckland Council). Grant rounds add months.
- Up-front cost
- $8,000. Indicative costs for a 1,000-3,000 person day: event permit $215 (Auckland community, 501-4,999 people) (Auckland Council); special licence $63.25/$207/$575 plus $50 public notice if selling alcohol (NPDC 2026-27); toilets $1,000-3,000, security $1,000-3,000, first aid $500-1,500 (St John quotes per event), waste and recycling $500-1,500, marquees, stage and PA $2,000-6,000, signs and fencing $500-1,500, insurance top-up $300-1,000 (all estimates; get local quotes). Traffic management extra if you close or alter a road (see ‘Street parade’).
- Risk
- Medium-high: most costs are committed before the day and rain cuts walk-in income. Collect stall fees up front, add a rain date to the permit (Auckland allows one), and keep the alcohol and food stock order flexible.
How it works
The money, as an example sum
Sell at $50 a stall, keep $50, so 260 stalls = $13,000, or about $5,000 after about $8,000 of costs. That’s about the typical result.
Using the figures on this page. Your prices and costs will differ.
Where the money figure comes from
No NZ benchmark found for net profit from a community festival. Built from: 30-60 stalls at $50-150 (estimate; big festivals charge far more, e.g. $400 + GST for a not-for-profit stall at Wellington's Pasifika Festival), sponsorship and grants, and the group's own food and drink stalls. Many community festivals are run to break even with grants (estimate).
Last checked October 2026. Ran this? Tell us what you raised and we’ll use real results to improve the figures.
Step by step
- Set the purpose, size and budget first: expected crowd, number of stalls, whether there is alcohol, and the break-even point. Alcohol, rides and road closures each push you into a bigger permit category and cost bracket (Auckland Council).
- Pick a park with toilets, power, vehicle access and a hard area for food trucks; ask the council's events team 4-8 months out about availability, the permit category, fees and what extra plans they will want.
- Apply for funding early: council or local board events funding, community trusts, and the Creative Communities Scheme if the festival is arts-centred (it funds projects that encourage participation, support diversity or enable under-18s to take part; Creative New Zealand funds councils to run it).
- Lodge the event permit with a site map, run sheet and health and safety plan, plus a rain date. Add insurance, waste plan and security plan when asked (Auckland Council).
- If selling alcohol, partner with a licensed operator or apply for a special licence with a certified manager; fence the bar area, have food and water available, and plan for no-sale to minors (estimate).
- Open stallholder applications 3-4 months out with fees, sizes, power options and rules. Require food stall applicants to send their notice of registration or fundraising exemption details; check them against the MPI register (Auckland Council).
- Book contractors with signed quotes: toilets, security, first aid, waste and recycling, marquees, stage and PA, fencing and generators. Ask each for a community rate or sponsorship in kind.
- Write the waste plan: bin stations with recycling and compost at every food zone, volunteers on each station, and a rule that food vendors use compostable or recyclable packaging (estimate).
- Write the health and safety and crowd plan: hazards (crowd, vehicles in the site during set-up, weather, electrics, cash, lost children), emergency access lane, first aid point, lost-children point, and who can stop the event.
- Build the programme and promote it 6-8 weeks out: stage line-up, kids' zone, Facebook event, community pages, posters, local radio and What's On listings; tell neighbours by letter drop if asked.
- Run the day: set-up from early morning with vehicles off site before the gates open, volunteers in shifts of 3-4 hours, cash and card at the gate and group stalls, counting in pairs and banking the same day.
- Afterwards: walk the park with the council, pay invoices, send sponsors and funders a short report with photos and numbers, and debrief for next year.
Getting the word out
Even a well-run plan fails if nobody hears about it. There are two asks, and the first one goes out first.
- Ask for help
- Helpers for the day or night, and local businesses for prizes.
- Ask people to buy
- People to book tickets or tables, and turn up.
- When to start
- Ask for helpers first, as soon as the date is set. Start the public ask about 6–8 weeks out, and book newsletter and paper notices before that: small newsletters close early.
Where to put it
- School, club and church newslettersYour own newsletter is free and read by the families most likely to say yes. Check when it closes.
- Local Facebook pages and community groupsPost in your town’s community page and local groups (check their rules), and share from your group’s own page.
- Facebook events and what’s-on listingsMake a Facebook event people can say they’re going to, and list it on your council’s or town’s what’s-on page.
- Community newsletters and magazinesResidents’ newsletters, village magazines and other churches’ bulletins often run community notices free. Small ones close early.
- Other groups sharing itAsk the school, kindy, church, sports club or marae down the road to share it in their newsletter or page. Offer to share theirs back.
The full guide to getting the word out: every channel from flyers to the evening news, with lead times and costs.
What you’ll need
- Place
- NeededA public space (park, street, beach)
- Landowner’s permission
- Not needed
- Council permit
- NeededYes
- Food rules
- NeededRegister under the Food Act (usually with your council)
- Alcohol
- NeededA special licence, applied for through your council at least 20 working days ahead (20 Dec–15 Jan doesn’t count). Alcohol in the ticket price counts as selling it
- Gambling rules
- NeededClass 2: prizes up to $5,000 and all tickets printed worth up to $25,000. Run by a club or society, with the money going to community or charitable purposes. Prizes at least 20% of ticket value; sold in person only, every ticket numbered (our rule: on paper). Prizes over $5,000 need a Class 3 licence
- Health and safety
- NeededA written health and safety plan (councils often ask for one)
- First aid
- NeededA first aider and kit on site (recommended)
- Insurance
- NeededPublic liability cover (councils often require it)
Council event permit and park booking (Auckland community fee $104-390); special licence only if alcohol is sold ($63.25-$575 by class); organiser must check outside food stalls are registered. Traffic management only if a road is closed or parking altered.
Make more from it
Stage, kids' zone and waste-station sponsors
$1,000-10,000 (estimate)
a family crowd in the thousands is good exposure for local business
$500-2,000 (estimate)
sold all day from the info tent and stage
Group's own food stall (hangi, sausage sizzle, coffee)
$1,000-4,000 (estimate)
food is the main spend at a free-entry festival
Council events funding or Creative Communities Scheme
often covers permit, toilets or performers (estimate)
councils fund community events that bring people together
Stack it: on its own, about $5,000. With the 3 priced add-ons above, roughly
$14,300est.
What you can get donated
Sponsors for stage, kids' zone and waste stations; in-kind marquees, generators, portaloos and printing; local performers for free or koha; prizes for competitions.
Tips
- Keep it under 500 people and alcohol-free for the first year to stay in the lowest permit category and avoid a special licence (Auckland Council: low impact under 500 people, 6 weeks' notice).
- Charge stall fees up front and non-refundable after a cut-off; it moves weather risk onto stallholders and funds early deposits (estimate).
- Ask the council whether it funds or co-hosts community events: Auckland charges council- or local-board-funded events no permit fee (Auckland Council).
- The group's own food, drink and raffle stalls usually make more than the gate; many community festivals keep entry free to grow the crowd (estimate).
Watch out for
- Underestimating toilets, security and waste: they are the bulk of the bill and councils can make them a permit condition (estimate).
- Adding alcohol late: a special licence needs time, a certified manager and objections time for public notice (Sale and Supply of Alcohol Act 2012).
- Letting unregistered commercial food trucks trade; the organiser is responsible for checking (Auckland Council).
- Booking a stage and PA before checking noise rules and hours.
Community festival or fair on a park or reserve: checklist
0 of 24 done
Before
On the day
After
Council event permit and park booking (Auckland community fee $104-390); special licence only if alcohol is sold ($63.25-$575 by class); organiser must check outside food stalls are registered. Traffic management only if a road is closed or parking altered.
* General fundraising information, not legal, tax or financial advice. Money figures are examples and estimates, not promises. Check current official requirements before you commit. About this guide