Entertainment membership (formerly the Entertainment Book)

Sell digital Entertainment discount memberships through your group's link; the group keeps 20%.

Typically raises

$450

$150–1,500 per campaignest.

About $150 per organiser hour

Based on about 30 memberships sold

Is it right for us?

Money: Under $500
Work: An afternoon
Helpers: 1–2 people
Lead time: A week or less
Red tape: None

Common: schools have sold it for decades; parents expect it

People: 1
Organiser time: 2-4 hours (estimate)
Lead time: Days; register as a fundraiser
Up-front cost: Nothing up front. Free to fundraisers (Entertainment)
Risk: None.

Suits: Kindy or early learning, Primary or intermediate school

Less usual for: High school, Scouts or Guides, Sports club or team, Charity, Community group, marae or service club

When: Summer (Dec–Feb), Autumn (Mar–May), Winter (Jun–Aug), Spring (Sep–Nov), Christmas

How big a job: An afternoon, 1–2 people

How it works

The money, as an example sum

Sell at $75 a membership, keep about $15 of each, so 30 memberships = $450. That’s about the typical result.

Using the figures on this page. Your prices and costs will differ.

Where the money figure comes from

20% of every membership goes to the fundraiser (Entertainment; NZ Red Cross; Adventure School). Access All Areas membership listed at $75 (NZ Red Cross page), so about $15 each. Totals are estimates for 10, 30 and 100 sales.

Last checked October 2026. Ran this? Tell us what you raised and we’ll use real results to improve the figures.

Step by step

Register as a fundraiser with Entertainment.
Get your link and free marketing assets.
Share in newsletters and social media.
Push during promotions (e.g. gift-card bonus offers).
Receive 20% of sales.

Getting the word out

Even a well-run plan fails if nobody hears about it. There are two asks, and the first one goes out first.

Ask for help: Members to pass the order form to family, friends and workmates.
Ask people to buy: People to order before the cut-off.
When to start: Ask for helpers first, as soon as the date is set. Start the public ask about 1–2 weeks out, and book newsletter and paper notices before that: small newsletters close early.

Where to put it

Asking people yourselfMost yeses come from someone asking directly. Give every member a short message they can send to family and workmates.
Email lists and group chatsYour members’ email list and the class, team or church group chats. Short, with one date or one link.
School, club and church newslettersYour own newsletter is free and read by the families most likely to say yes. Check when it closes.
Local Facebook pages and community groupsPost in your town’s community page and local groups (check their rules), and share from your group’s own page.

The full guide to getting the word out: every channel from flyers to the evening news, with lead times and costs.

What you’ll need

Place: Not neededNone needed
Landowner’s permission: Not needed
Council permit: Not needed
Food rules: Not neededNo food sold
Alcohol: Not neededNo alcohol sold
Gambling rules: Not neededNot gambling

No permits or licences.

What you can get donated

None.

Tips

Promotions such as bonus supermarket gift cards lift sales (NZ Red Cross and GRG Trust posts, 2026).

Watch out for

Now app-only; older supporters may prefer a printed book that no longer exists.