Frozen cookie dough (and croissant) pre-order

Supporters pre-order tubs of frozen cookie dough online; stock arrives on one pickup day.

Typically raises

$1,000

$300–3,000 per campaignest.

About $133 per organiser hour

Based on one school or club pre-order

Is it right for us?

Money: $500–2,000
Work: An afternoon
Helpers: 1–2 people
Lead time: 1–2 months
Red tape: None

Fairly common: growing fast, but not yet everywhere

People: 1-2 coordinators plus pickup helpers
Organiser time: 5-10 hours (estimate)
Lead time: 3-5 weeks incl. 2-3 week order window (estimate)
Up-front cost: Nothing up front. No upfront cost (Go Raise It)
Risk: Low; frozen product needs freezer space on pickup day.

Suits: Kindy or early learning, Primary or intermediate school

Less usual for: High school, Scouts or Guides, Sports club or team, Church

When: Summer (Dec–Feb), Autumn (Mar–May), Winter (Jun–Aug), Spring (Sep–Nov), Christmas

How big a job: An afternoon, 1–2 people

How it works

The money, as an example sum

Nothing to pay up front, and the typical result for one school or club pre-order is about $1,000 per campaign.

From the typical figure on this page. Your result will differ.

Where the money figure comes from

Go Raise It returns 'between 20-30% of the retail sales price' with no minimums. Raised lists $3-$5 profit per tub. an NZ fundraising guide 'expected revenue $1,000-$3,000'. Low and typical are estimates.

Last checked October 2026. Ran this? Tell us what you raised and we’ll use real results to improve the figures.

Step by step

Book with a supplier and get a fundraising web page.
Set a goal and 2-3 week window.
Members share their personal links.
Close orders; supplier delivers sorted stock.
Run a short pickup window; remind people to bring chilly bins.
Profits paid to your account (Go Raise It says 7-10 business days after completion).

Getting the word out

Even a well-run plan fails if nobody hears about it. There are two asks, and the first one goes out first.

Ask for help: Members to pass the order form to family, friends and workmates.
Ask people to buy: People to order before the cut-off.
When to start: Ask for helpers first, as soon as the date is set. Start the public ask about 3–4 weeks out, and book newsletter and paper notices before that: small newsletters close early.

Where to put it

Asking people yourselfMost yeses come from someone asking directly. Give every member a short message they can send to family and workmates.
Email lists and group chatsYour members’ email list and the class, team or church group chats. Short, with one date or one link.
School, club and church newslettersYour own newsletter is free and read by the families most likely to say yes. Check when it closes.
Local Facebook pages and community groupsPost in your town’s community page and local groups (check their rules), and share from your group’s own page.

The full guide to getting the word out: every channel from flyers to the evening news, with lead times and costs.

What you’ll need

Place: Not neededNone needed
Landowner’s permission: Not needed
Council permit: Not needed
Food rules: Not neededNo food sold
Alcohol: Not neededNo alcohol sold
Gambling rules: Not neededNot gambling

Supplier is the food business; keep frozen product cold on pickup day.

What you can get donated

Freezer space for uncollected orders.

Tips

Loaf also offers frozen cookie dough and slices for fundraising (Fundraiser Ideas NZ).

Watch out for

Uncollected frozen orders with nowhere to store them.

0 of 9 done

Before

Book with a supplier and get a fundraising web page.
Set a goal and 2-3 week window.
Members share their personal links.
Close orders; supplier delivers sorted stock.

While it runs

Run a short pickup window; remind people to bring chilly bins.
Profits paid to your account (Go Raise It says 7-10 business days after completion).

After

Bank the money and record it in the books.
Thank donors, sponsors and helpers, by name where they’re happy with that.
Tell supporters what you raised and what it will pay for.