Ground, fence and clubroom signage
- Outdoor: weather matters
Sell space on boundary fences, scoreboards, clubroom walls or the school hall.
Typically raises
$500
$200–2,000 per sponsorest.
About $50 per organiser hour
Based on one sign for one year
Is it right for us?
- Money
- $500–2,000
- Work
- A few evenings
- Helpers
- 1–2 people
- Lead time
- 1–2 months
- Red tape
- Light
Common: almost every club fence carries local business signs
- People
- 1-2
- Organiser time
- 5-15
- Lead time
- 1-2 months
- Up-front cost
- Nothing up front
- Risk
- low (sponsor usually pays for the sign)
- Who can use it
- You need the landowner's permission; council-owned parks often have signage rules.
How it works
The money, as an example sum
Nothing to pay up front, and the typical result for one sign for one year is about $500 per sponsor.
From the typical figure on this page. Your result will differ.
Where the money figure comes from
Clifton Rugby silver board $500/yr + sign. Others are ESTIMATES.
Last checked October 2026. Ran this? Tell us what you raised and we’ll use real results to improve the figures.
Step by step
- Map the sign positions and how visible each one is.
- Check landowner and council rules.
- Price by visibility; the sponsor pays for sign production.
- Sign a one-page agreement with a term and a removal clause.
- Install, photograph, and send the photo to the sponsor.
- Remind sponsors 2 months before renewal.
Getting the word out
Even a well-run plan fails if nobody hears about it. There are two asks, and the first one goes out first.
- Ask for help
- A member who knows the business owner to make the ask.
- Ask people to buy
- Local businesses to sign up as sponsors.
- When to start
- Ask for helpers first, as soon as the date is set. Start the public ask about 3–4 weeks out, and book newsletter and paper notices before that: small newsletters close early.
Where to put it
- Asking people yourselfMost yeses come from someone asking directly. Give every member a short message they can send to family and workmates.
- Email lists and group chatsYour members’ email list and the class, team or church group chats. Short, with one date or one link.
- School, club and church newslettersYour own newsletter is free and read by the families most likely to say yes. Check when it closes.
- Local Facebook pages and community groupsPost in your town’s community page and local groups (check their rules), and share from your group’s own page.
The full guide to getting the word out: every channel from flyers to the evening news, with lead times and costs.
What you’ll need
- Place
- NeededYour own grounds or hall
- Landowner’s permission
- NeededYes, in writing
- Council permit
- CheckCheck with your council
- Food rules
- Not neededNo food sold
- Alcohol
- Not neededNo alcohol sold
- Gambling rules
- Not neededNot gambling
Council-owned parks and reserves often have signage rules or need consent under the lease. Sponsorship is advertising income, not a donation, and a GST-registered club charges GST.
Make more from it
Bundle signs into sponsorship tiers
lifts each deal by $250-1,000 (estimate)
sponsors buy packages more readily than single signs
Stack it: on its own, about $500. With the add-on above, roughly
$1,100est.
Tips
- Bundle a sign with social-media mentions so the sponsor gets more than a board on an empty weekday field.
Watch out for
- Signs left up after the sponsor stops paying; faded signs damage both brands.
Ground, fence and clubroom signage: checklist
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Before
After
Council-owned parks and reserves often have signage rules or need consent under the lease. Sponsorship is advertising income, not a donation, and a GST-registered club charges GST.
* General fundraising information, not legal, tax or financial advice. Money figures are examples and estimates, not promises. Check current official requirements before you commit. About this guide